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With more than 600,000 inhabitants, Mar del Plata is amongst the seven biggest cities in Argentina. At the highpoint of summer, it is first and foremost the touristic heart of the country: its appeal leads to its population doubling or tripling during the school holidays. This seaside resort, located 400 km south of the capital, was for a long time the favoured retreat of Buenos Aires’ richest inhabitants, earning it the nickname of the Argentine Biarritz. The development of the transport network and the increase in accommodation then made it the leading holiday destination for all Argentines, who rush to its beaches and entertain themselves at the Rambla Casino, one of the biggest gaming establishments in the world. At the height of the tourist season, the start of the Dakar 2012 will add to the many events that enliven the city (concerts, football matches, etc.). The starting ceremony that will take place on the majestic Plaza Colon promises a wealth of thrills for the competitors.